A 4-Week Course beginning
Monday, August 5th, 2019
Have you ever thought about writing and publishing eBooks for Kindle and other digital platforms?

Did you know Amazon will pay you up to 70% of the royalties on your sales?

Are you ready to create passive income month after month???

Whether you're looking for a way to create extra income from your writing, or you're ready to utilize an eBook to funnel new clients into your business...

Writing and publishing eBooks for Amazon and other online retailers will not only allow you to get your writing published, but it's also a nice way to grow your mailing list and introduce your readers to your other offers such as a book series, online course, coaching program or a membership site.

The best part? Your eBook doesn't need to be too long and it doesn't have to take years or even months to write! In fact, I'd be willing to bet you already have a plethora of content created in the form of articles, blog posts, videos, lead magnets and short stories that can easily be repurposed into content for your eBook.

Whether you're penning a work of fiction or a non-fiction book based on a hobby or your area of expertise, you can have a high-quality book written and published in no time ... and that's exactly what you'll learn inside this 4-week program!
Week 1 - WRITE: Writing a High-Quality eBook that Sells
* Conducting Market Research and Developing Your Book Idea
* Brainstorming & Outlining Your Book with Ease
* Finding Your Target Daily Word Count and Creating Your Writing Schedule 
* Repurposing Your Content So You Begin Ahead of the Game
* Important Elements for Both Fiction and Non-Fiction Books
* What to Add Inside Your Book to Grow Your List and Sell Your Other Products & Services 
* How and Where to Polish Your Work with Self-Editing, Professional Editing & Proofreading
Week 2 - DESIGN: Formatting and Designing the Interior and Cover
* Step-by-Step eBook Formatting for Kindle
* Advanced eBook Formatting 2.0
* eBook Formatting Shortcuts ... or how to outsource it altogether!
* Finding a High-Quality, Low-Cost Book Cover (recommended)
* DIY Book Cover Creation (if you must!)
* "Copy and Paste" Copyright Page and Disclaimer Examples
* Crafting a Title and Subtitle that Sells
Week 3 - PUBLISH: Publishing Your eBook on Amazon and Other Platforms
* Writing a Book Description that Hooks Your Readers and Prompts Them to Buy
* Choosing a Price Point That Hits the “Sweet Spot”
* Step-by-Step Tutorial to Set Up Your Publishing Accounts 
* Step-by-Step Tutorial to Upload Your eBook to Kindle for Amazon
* Step-by-Step Tutorial to Upload Your eBook to NookPress for Barnes and Noble
* How to Distribute Your eBook Across Multiple Platforms
* Step-by-Step Tutorial to Set Up Your Amazon Author Central Profile
Week 4 - LAUNCH: Launching Your eBook to Bestseller... and Beyond!
* Understanding How Sales Ranking Works ... and how to reach #1 on Amazon's Bestseller List
* Done-for-You Book Launch Checklist ... know exactly what to do and when!
* Compiling Your Book Launch Team
* How to Get Reviews, Reviews and More Reviews!
* Strategically Selecting Your Promotion Dates
* Step-by-Step Guide to Setting Up Free and Paid Promotions
* Done-for-You Email Swipes to Use During Your Book Launch
* Setting Up a Virtual Book Launch
BONUS: "Writing to Market" - there are hot markets on Amazon where it's easier than ever for indie authors to earn an income by "writing to market." This involves learning how to seek out what's trending and placing your book in the proper categories. You'll not only learn how to write, publish, and launch eBooks with this course, you'll also learn how to earn an income or write full-time with this hot bonus!
  • You'll receive a new module of content each Monday for four weeks.
  • ​The content is delivered to you inside the course membership site in the form of videos, PDF workbooks, worksheets and checklists. 
  • ​​We'll have weekly group coaching sessions via Zoom so you can get your questions answered in real-time. Don't worry, the sessions will be recorded and a replay will be available for those who cannot attend live. ​
  • You’ll connect with Shanda and other authors inside our closed Facebook group exclusive to course participants ... which means endless opportunities for collaborations and to support one another's book launches and marketing efforts! 
  • Bonus materials and resources have been added to the membership site to further aid in your success.
  • You'll gain lifetime access to the course materials so you may work through the action steps at your own pace!
The course begins Monday, August 5th. Secure your spot today!
Your Happiness is Guaranteed.
Try the program risk-free for 14 days, and if you are not completely satisfied,
Shanda will refund your tuition in full. No questions asked.
"Shanda goes out of her way to help you. She has helped me publish over 20 books! Wow, I just can't say enough good things about her. Most of all she cares about you and your book. She will coach you to the end and give you valuable tips along the way. She genuinely cares and wants to make sure you are pleased. Shanda knows what she is doing when it comes to books and is a kind, caring person. What more does anyone want?"
~Thomas H. Ward, author of the bestselling series, The Tocabaga Chronicles
SHANDA TROFE is the best-selling author of several books including Authorpreneur: How to Build an Empire and Become the AUTHOR-ity in Your Business and Write from the Heart. She is the Founder of Spiritual Writers Network, and President of Transcendent Publishing.

Shanda is experienced in both fiction and non-fiction writing, and she specializes in all facets of publishing. She enjoys assisting authors through the entire process, from idea to publication.

Shanda is the creator of 13 online courses about writing, publishing and marketing, and she has taught students in 23 countries. To date, she has assisted in the publication and launch of over 200 Amazon #1 bestsellers.

Are four weeks enough time to write and publish an eBook?
Shanda does not expect everyone to write and publish an eBook in just four weeks, although it is possible if you are motivated and stick to the program. However, you'll gain lifetime access to the course materials, membership site and the Facebook group so you are welcome to work at your own pace. By the end of the program, you will have all the tools and resources needed to complete the writing and publishing process.
What if I finish the program and do not become a bestseller. Do I get my money back?
Sales ranking will come from your own efforts and quality of work, therefore bestseller status is not guaranteed. Shanda does, however, offer a generous 14-Day Happiness Guarantee. You may try the program risk-free for 14 days, and if you decide it’s not for you, Shanda will refund your money in full.
The course begins Monday, August 5th. Secure your spot today!
Copyright 2019 Shanda Trofe | Write from the Heart LLC | PO BOX 66202 St. Pete Beach, FL 33736
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